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The target market for Virlinzi S.p.A. is essentially the so called mature market, in which it is difficult to be able to change and where the fundamental variable of the marketing mix is the price.

Our company, offering products with a very competitive price ratio, manages to distinguish itself among all the other wholesalers, due to the wide range of offers and our precise and punctual mail order service. The company's directors believe, in fact, that it is particularly important to pay attention to the after-sales services offered, because such services are the key point in the process of reliability for our customers. 

 

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